AllOver Media

AllOver Media in the News

Twin cities Business


AllOver Media, Inc., announced recently that it acquired a California-based truck stop media company for an undisclosed amount in a deal that closed earlier this month.

The Plymouth-based company serves the “out-of-home” media industry by placing advertising signage for its clients primarily at gas stations, convenience stores, and truck suppliers. AllOver Media said that it gains new advertising distribution at approximately 430 truck stops through the acquisition of CAP Companies, Inc.

“The addition of CAP Companies … brings a new truck stop network to AllOver Media and is consistent with our growth strategy of looking for acquisitions that both deliver value to our advertisers as well as complement our existing product portfolio,” Tony Jacobson, founder and CEO of AllOver Media, said in a statement.

CAP Companies—based in Roseville, California—provided product research and consulting services for clients interested in advertising with the truck stop industry.

Glenn Sherling, vice president of marketing for AllOver Media, told Twin Cities Business that CAP Companies’ name will be “phased out” as it “folds into the AllOver Media umbrella brand.” He added that his company will retain Tom Sanford, president of CAP Companies, to handle inventory relationships and to continue his work with diesel truck industry members. Sherling said that AllOver Media may also continue to work with CAP Companies’ independent contractors who handle advertising installation.

Sherling said that his company will move CAP Companies’ operations, production, and other functions to AllOver Media’s corporate office in Plymouth. The 30,000-square-foot corporate office, which the advertising company moved into last March to accommodate its growth, houses its large-format printing operations and approximately 105 employees.

The advertising company has completed a series of acquisitions during the last five years, primarily to bolster its “out-of-home” media services.

In 2010, AllOver Media acquired Atlanta-based Fillboard Media, adding a patented “gas nozzle” advertising product to its line. In 2011, the advertising company acquired Seattle-based Pacific Media Group (a gas pump advertising provider) that added roughly 40,000 stations to AllOver Media’s network. In 2012, the advertising company acquired three companies: Wayzata-based Intran Media Vehicles, Inc., for its truck-side advertising services; Minnetonka-based The Wide Format Shop, for its large format printing services; and GSA Media (a division of San Francisco-based Brite Media Group, LLC), for its gas station and convenience store advertising.

Jacobson said that those additions have allowed the company to experience double-digit increases in sales growth during the past five years.

Meanwhile, Chicago-based Monroe Credit Advisors, LLC, announced Tuesday that it arranged a $16 million loan deal for AllOver Media, a move that will help the company refinance its existing debt.

In February, AllOver Media hired former Sun Country Airlines leader Shaun Nugent as its chief financial officerand Korey Wrobleski, former vice president of sales at Bloomington-based Ceridian Corporation, as its chief revenue officer.

AllOver Media—which was founded in 2002—currently has representatives at its Plymouth headquarters as well as in Los Angeles; Phoenix; New York; Chicago; Dallas; Seattle; Charlotte, North Carolina; Boston; Miami; and Orlando.

Successfully Conquering Media Fragmentation


The pace of consumer’s everyday lifestyle continues to accelerate as they are facing new challenges largely fueled by technological advances. In this white paper, “Conquering Media Fragmentation” AllOver Media, a fast growing innovative out of home media company, talks aboutthe new challenges marketers face and how to navigate towards solutions.

Media Fragmentation

This Conquering Media Fragmentation white paper discusses:

• Overview of the changing media landscape

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When it comes to solving media fragmentation, is your company on target to succeed? Download this free white paper discussion guide to help lead your company down the right path.

Harness the Power of Texas


Texas SideAre you missing a huge opportunity?

Everything is bigger in Texas!  Some of the nation’s largest markets reside in the Lone Star State, and AllOver Media can help you get there in a big way.  From blanket statewide coverage to targeted campaigns in specific neighborhoods, AllOver Media platforms can help you unlock the buying power of Texas.  Download the free Harness the Power of Texas information kit and see how AllOver Media can:

Get you in front of your target consumers anywhere in Texas

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Download the free information kit and start harnessing the power of Texas!

Effective Targeting

Effective Targeting

Finding Your Audience in Today’s Media Landscape

The pace of consumer’s everyday lifestyle continues to accelerate as they are continually faced with new challenges which in many cases are being fueled by technological advancements. However, a potential gain in one area can unknowingly create an issue in another. The pace keeps getting faster and faster leading marketers to continue to search for the best way to reach and engage their target consumers.


Frozen Billboards All Over Media

Introducing Frozen Billboards™!Frozen Billboard

Frozen Billboards™ are one of outdoor advertising’s newest innovations.  Available across the nation, this media vehicle is an excellent tool to reach your target consumer with a big message.  Download the Peak Results Portfolio and see how these unique platforms provide:

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Hispanic Media Kit


Hispanic Media Products








Download our Hispanic Media Kit and see how you can reach & engage on-the-go Hispanic consumers in your target market.  Learn about our effective lifestyle mediums and how you can:


• Reach Hispanic consumers in every state, every market, every zip

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• Interact with Hispanic consumers when they are In the marketplace and more inclined to make purchase decisions


Start getting seen and remembered by your Hispanic customers!  Click on the banner to the right to download our Hispanic Media Kit and learn more about AllOver Media offerings!

Truck Banner


Truck Side


Big Trucks, Big Messages

Download our Truckside Portfolio and see how you can make a big impact with on-the-go consumers in your target market.  Learn more about this effective medium and how you can:

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Guaranteed Engagement With FillBoard™ Advertisingfillboard

FillBoards™ are patented gas nozzle products that offer unprecendented engagement with your target consumers.  Download our FillBoard™ Portfolio and see how you can put your message right in your customer’s hand!  Learn more about this effective medium and how you can:

• Gain a Captive Audience for 3-5 Minutes

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Click on the FillBoard™ to the right to download the portfolio and start getting more for your advertising dollars!









GPA Banner Allovermedia


Win with Gas Station Advertising!Lady pumping gas

Download our Gas Station Advertising Portfolio and see how you can put your message right where your prospects live, work and play!  Learn more about this effective medium and how you can:

• Gain a Captive Audience for 3-5 Minutes

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• Target Any State, Any Market, or Any Zip Code

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Text REDCROSS to 90999 to give $10 to the Oklahoma Tornado Disaster Relief Fund


Screen Shot 2013-05-30 at 3.50.24 PMAfter seeing the devastation that families are going through in Oklahoma we knew we had to do something. We’re doing it the best way we know how, with Out-of-Home advertising!! We’re providing free media space on two of our most impactful Out-of-Home media products, mobile trucks and indoor billboards which will carry a message encouraging consumers to support American Red Cross’ tornado relief efforts in Oklahoma.

Our goal is to communicate that many people in Oklahoma have been affected by this natural disaster and need your help. We’ll outfit a group of our mobile truck inventory with Red Cross themed messaging and field a month-long effort in the Twin Cities metro area.  This will be augmented with the addition of indoor advertising in over 700 Bars/Restaurants/Health clubs in over 36 markets across the country that will also carry the tornado relief message.

“Our hope for this program is that we can engage consumers around the tremendous challenge facing the many families in Oklahoma that have been affected by this tornado and the significant recovery effort that must take place,” said President/CEO Tony Jacobson.

Campaign Info

  • We’re outfitting a group of trucks with the American Red Cross PSA that will be driving around the Twin Cities for the next month
  • Printing and shipping over 700 indoor ads across the country
  • If you would like to donate text REDCROSS to 90999 to give $10