All Over Media

Over the last ten years BillboardPlanet has been designing state-of-the-art software solutions for the Out-of-Home industry.  More recently we have developed very sophisticated platforms for large digital networks and alternative media management.

It turns out that managing alternative media is perhaps the most challenging aspect of Out-of-Home.  Alternative media deals with a very complex work flow.  Much more so than Traditional and Digital.  A typical alternative media campaign deals with hundreds of locations requiring multiple installers to be coordinated, and thousands of pieces of creative for different media types in different sizes have to be managed and dispatched.  This process is further compounded by the ubiquitous nature of Alternative Media, where media forms can appear practically anywhere and often these media have a very short life span (compared with a traditional billboard where lifetime of media is measured in decades).

BillboardPlanet has produced a complete end-to-end solution for the Alternative Media Industry.  AllOver Media is currently in the deployment phase of this total solution.  We are very proud and excited to be part of AllOver Media’s platform growth.  Using the power of this platform AllOver Media will raise the bar in Alternative Media.  AllOver Media will be able to bring a whole new level of accountability to the Alternative Media buy experience.  From the initial proposal with dynamic mapping and demographics, to the precise execution of the campaign, to real-time proof of performance, BillboardPlanet’s state-of-the-art tools allow AllOver Media to position itself for significant growth and industry dominance.

Mick Mahabadi
President and CEO
BillboardPlanet

Creates Largest U.S. Provider of Gas Station and Convenience Store Advertising

Minneapolis, Minn.  – May 11, 2010 – AllOver Media, Inc., a provider of non-traditional out-of-home advertising solutions, today announced that it has acquired FillBoard Media, an Atlanta-based provider of hand-held outdoor advertising serving gas stations and convenience stores in the United States and Puerto Rico. The acquisition includes the exclusive rights to the patented FillBoard ™ product, a durable plastic advertising unit which is mounted on gas pump nozzles, complementing AllOver Media’s current business in gas-pump toppers, frozen billboards and other experiential media, and ensuring the company’s position as the U.S. market leader in gas station and c-store advertising.

The acquisition leverages FillBoard Media’s access to more than 15,000 relationships with large national station groups, independent gas station and convenience store owners, increasing AllOver Media’s advertising network to more than 40,000 locations nationwide.  The merger also incorporates FillBoard Media’s network of several hundred professional installers coast to coast.  “There are very few patented products in the fast-growing, out-of-home advertising market. We’re pleased to offer the FillBoard proprietary product and extend the line of media choices available to our national, regional and local advertisers,” said Tony Jacobson, CEO of AllOver Media.

Tim Venghaus, former owner of FillBoard Media, will stay on with AllOver Media as director of the FillBoard and field services division to manage customer relationships and station compliance. “Tim Venghaus is well known in the gas station and convenience store industry and will be integral in executing the vision to expand the business and the usage of FillBoards with station owners that want to advertise their weekly specials,” Jacobson said.

“By placing the advertisement right into the consumer’s hand, the FillBoard literally allows our clients to shake hands with their customer,” added Venghaus.

With the ability to reach consumers in a highly-targeted way in the three to five minutes they spend fueling their cars, research in the United States and Europe has proven hand-held gas pump advertising builds store traffic, generates brand-name recall and increases product sales.

AllOver Media, Inc.

AllOver Media, Inc. is the premier provider of non-traditional out-of-home advertising solutions with the capability to deliver market saturation across every DMA (Designated Market Area) in the United States. From gas stations and convenience stores to bars, nightclubs, and restaurants, the company’s placed-based advertising solutions reach millions of consumers daily where they live, work and play. AllOver Media also creates experiential marketing campaigns that connect consumers with brands in personalized, multi-sensory ways using street teams, mobile tours and guerilla marketing techniques.