All Over Media

Vertically Integrates Nation’s Largest Out-of-Home Advertising Provider

MINNEAPOLIS, Mar 15, 2012 (BUSINESS WIRE) — AllOver Media, Inc., the leading U.S. provider of non-traditional out-of-home advertising solutions, today announced the acquisition of The Wide Format Shop, a Minnetonka, Minn.-based wide-format print center that exclusively produces truckside ads, ice-box Frozen Billboard ads and other large-sized vinyl advertising solutions for the company.

The acquisition continues AllOver Media’s aggressive growth curve and allows the company to offer even more innovation to its customers which include major advertisers, gas station and convenience store operators nationwide. The Wide Format Shop, a privately held company, operates nearly a half dozen state-of-the-art large format printers with the capacity of producing more than 3.6 million square feet of large-format vinyl products annually, the equivalent of over 75 football fields.

“We are very excited about this acquisition and what it means for the company. We will be keeping the entire Wide Format staff and will be adding additional personnel to accommodate future growth,” said Tony Jacobson, founder and CEO of AllOver Media. Jacobson also noted the large-format capability provides operational execution that complements the company’s existing creative department which already includes a smaller format print shop. “Our customers will receive even more value and customization options as we more closely align our products with the printing process.”

Paul Scolardi, CFO of AllOver Media said: “Vertical integration is increasingly prevalent in graphics communication and advertising. The acquisition of our key printing vendor ensures our ability to deliver effective, high-quality printing solutions while further improving our profit margins.”

Organic Growth and By Acquisition AllOver Media, founded in 2002, continues an aggressive expansion strategy in a growth market that provides North American advertisers with cost-efficient ways to reach the on-the-go consumer. During the last two years, the privately held company has made the following acquisitions:

– FillBoard Media/Performance Media Works, an Atlanta-based firm that supplies compliance and field services to over 13,000 gas stations nationwide, in addition to providing the exclusive rights to the patented FillBoard product, a durable plastic advertising unit which is mounted on gas pump nozzles.

– Pacific Media, a Seattle based competitor in convenience-store advertising, which rounded out its nationwide coverage with aggressive coverage in West Coast at gas station and convenience stores.

– Intran Media, the nation’s leader in truckside advertising, expanded AllOver Media’s product portfolio and deepened coverage in 250 markets.

AllOver Media, Inc. is the premier provider of non-traditional out-of-home advertising solutions with the capability to deliver market saturation across every DMA (Designated Market Area) in the United States. From trucks, gas stations and convenience stores to bars, nightclubs, and restaurants, the company’s out-of-home advertising solutions reach millions of consumers daily where they live, work and play. According to figures by the Outdoor Advertising Association of America, out-of-home advertisers spent nearly $6.4 billion in 2011.

Creates the Largest U.S. Provider of Non-Traditional Out-of-Home Advertising Solutions

Minneapolis, Minn. – November 19, 2011 – AllOver Media, Inc., the leading provider of non-traditional out-of-home advertising solutions, today announced that it has acquired Intran Media Vehicles, Inc., a Minneapolis-based outdoor truckside advertising company. The acquisition of Intran Media, the nation’s premier truckside billboard company with coverage in more than 250 U.S. markets, significantly expands AllOver Media’s roster of advertising solutions, ensuring its position as the industry’s largest and most innovative provider of non-traditional out-of-home advertising.

“We are pleased to announce the acquisition of Intran Media as an innovator in truckside billboard advertising and eager to welcome their experienced team to the AllOver Media family,” said Tony Jacobson, founder and CEO of AllOver Media. The acquisition significantly enhances AllOver Media’s available coverage and media offerings across the country. Truckside advertising is a unique hybrid of traditional outdoor and transit advertising that reaches a preferred mix of consumers including pedestrians and street-level impressions. “Truckwrap displays attract consumers while they’re in a spending mode and offers extended exposure with consumers interacting for minutes at a time with our client’s message,” Jacobson said, noting the company will continue to seek opportunities to grow with its loyal clients.

“We’re excited to have our team join AllOver Media,” said Troy Dilla, vice president of national sales with Intran Media. “The combined company is well positioned for the future to offer an expanded package of advertising solutions that reach the on-the-go consumer which other media channels may miss given the proliferation of media fragmentation.”

Out-of-home advertising is an expanding market and continues to capture dollars away from traditional media. According to figures by the Outdoor Advertising Association of America, out-of-home advertisers spent $6.1 billion in 2010.

Since its start in 2002, AllOver Media continues to grow in all major segments of out-of-home advertising. Within the convenience store and gas station market, AllOver Media’s innovative products include gas pump toppers, Fillboards on the gas pump and Frozen Billboards on ice boxes. The company’s suite of products gives North American advertisers an effective way to create brand dominance in their markets, totaling several hundred million viewer impressions on a monthly basis.

AllOver Media, Inc.

AllOver Media, Inc. is the premier provider of non-traditional out-of-home advertising solutions with the capability to deliver market saturation across every DMA (Designated Market Area) in the United States. From gas stations and convenience stores to bars, nightclubs, and restaurants, the company’s place-based advertising solutions reach millions of consumers daily where they live, work and play. For more information, visit www.allovermedia.com.

Contact
AllOver Media, Inc.
Glenn Sherling, 800-525-8762
info@allovermedia.com

Originally published in The Star Tribune, September 25th, 2011

Jake Johnson VP of Sales

Pumping gasoline is pretty much a solitary job which, it turns out, makes the gas pump a pretty good place to send advertising messages.

For consumers, it’s a 3- to 5-minute captured moment when there is little else to do but look around while the tank fills up. Maple Grove-based AllOver Media is all over this little window of opportunity.

The privately held firm, which specializes in nontraditional advertising, places ads on the top of gas pumps, on pump nozzles, in men’s and women’s restrooms, on convenience store walls and floors and wrapped around freezers that store bags of ice cubes.

“We can get advertising coverage where people don’t expect it,” said President and CEO Tony Jacobson. “We can do marketing that is very targeted.”

Nontraditional, out-of-home advertising is a rapidly growing market that represents up to 8 percent of all media spending by advertisers, according to industry sources. It’s a cost-saving alternative to traditional advertising in an economy where marketing budgets are strapped for resources. It’s the equivalent of an eye-level billboard.

Over the past nine years, AllOver has created a footprint that extends to some 40,000 gas stations and convenience stores in 50 states. Last month, the firm acquired Seattle-based pacific Media to become one of the largest providers of alternative advertising focused on the convenience store/gas station experience.

While the niche is so specialized that the outdoor advertising industry doesn’t have an estimate of its size, it remains a growing segment in an out-of-home advertising market that spent $6.1 billion last year, according to the Outdoor advertising Association of America.

“Everybody needs gas, so this is getting more and more popular,” said Heather Armstrong, an out-of-home marketing specialist with the ad agency Billups Worldwide. “The point-of-sale people love it because it dries traffic into their stores.”

The theory is to make the advertisements short and to the point. Humor and standout design helps too.

A gas pump nozzle might advertise for Doritos with the message “Get Burned.” A pump-top ad could advertise two-for-one hot dogs in the adjoining convenience store. The New Mexico Lottery used the images of the rock group KISS on an ice freezer to promote a scratch-off game. A wall sign for restaurants and nightclubs used a Santa Claus theme to warn patrons from overindulging: “Don’t drive if you’re tipsy, buzzed or Blitzen.”

AllOver’s client list includes GM, Arby’s, TCF Bank, Harley-Davidson, Coldwell Banker, State Farm Insurance, NASCAR and Skoal.

“If Lowe’s has a new store opening and they say their client base is within 5 miles, we can put up ads in all the [convenience] stores within that radius of the new Lowe’s,” said Jacobson, who declined to reveal its revenues other than to say sales are strong.

Pacific Media was AllOver’s second acquisition in the past two years. Last year, it purchased Atlanta-based Fillboards to acquire its proprietary pump-nozzle advertising system. “We can deliver national coverage at a good price point,” Jacobson said.

AllOver also does a lot of business with state lotteries and delivers social messages such as stroke awareness programs and smoking cessation campaigns.

Nontraditional advertising tends to run countercyclical to the economy in general, as  businesses look for cheaper advertising options when their operating budgets are stretched thin.

“It’s a numbers game. Where do you the advertiser want to be? We have a lot of short-term programs of one to three months,” Jacobson said. “We’re a complement to traditional advertising.”

“You don’t have a large audience in terms of eyeballs. But you get the eyeballs you want,” said Doug Spong, CEO of the advertising and public relations agency Carmichael Lynch Spong. “You’re also somewhat limited on how creative you can get. There’s not much you can do that is unexpected. But it’s definitely a good niche and the cost makes it attractive.”

AllOver works principally with advertising agencies that purchase various types of nontraditional advertising such as gas pumps and floor graphics and wrapped freezer units called “frozen billboards.” AllOver gets a fee from the agency and gives a cut (substantial, but less than 50 percent, says Jacobson) to the store where the advertising is placed.

“Ten or 11 years ago this kind of advertising definitely was not as sophisticated as it is now,” said Armstrong, “in the last three to five years we’ve seen a lot more formats.”

After 15 years in the advertising business, Jacobson, 45, formed AllOver in 2002. Today, gas station/convenience store marketing is the company’s dominant segment while indoor advertising, including restrooms, is a distant second. But AllOver also has 42 franchises that sell indoor advertising, so it remains a key part of the core business. Jacobson said he wants to beef up the franchise program.

“This is a $40 million to $50 million industry and we are the clear leader,” Jacobson said. “We have very aggressive plans through 2012, and we’re keeping our eyes open for acquisitions.”

By David Phelps
Star Tribune

MINNEAPOLIS–(BUSINESS WIRE)– AllOver Media, Inc., the leading provider of non-traditional out-of-home advertising solutions, today announced that it has acquired Pacific Media, Inc., a Seattle-based alternative out-of-home convenience store advertising company. The acquisition combines the nation’s largest gas station and convenience store advertising provider with Pacific Media, the nation’s third largest, solidifying AllOver Media’s position as the industry leader.

Founded in 2002, AllOver Media pioneered the Pump Topper advertising industry, offering over 40,000 nationally-recognized gas station locations, more than any other company. AllOver Media is the only company that provides nationwide coverage of Frozen Billboards (ice box wraps), which it launched in 2007. AllOver Media is also the exclusive provider of the patented nozzle-ad product by Fillboards, which it acquired in 2010. AllOver Media can provide several hundred million viewer impressions on a monthly basis with its current inventory.

The addition of Pacific Media’s gas station network greatly enhances AllOver Media’s coverage across the country, and specifically on the West Coast, bringing complementary skill sets and know-how to the company brand. Pacific Media former owner Drew Mattson will help lead the company’s aggressive West Coast sales and growth efforts. Mattson brings over 12 years experience in the gas pump advertising industry and has extensive relationships with convenience stores and advertisers nationwide.

“The Pacific Media acquisition clearly sets AllOver Media apart as the leader in pump top and ice box advertising. There simply is no company out there that has as many years direct experience in leasing, selling, executing and servicing than our combined companies,” said Tony Jacobson, founder and CEO of AllOver Media. “In these uncertain economic times, we are able to give advertisers unprecedented scale and selection of locations at highly competitive pricing.”

Drew Mattson added: “I am very excited about this new opportunity as it greatly expands our overall coverage and will significantly give our clients more advertising options. Combined with AllOver Media, we’re the clear leader in c-store and gas station advertising, reaching more consumers than any other provider.”

Convenience store operators, gas station owners and advertisers that are interested in partnering with AllOver Media are encouraged to contact the company.

AllOver Media, Inc.

AllOver Media, Inc. is the premier provider of non-traditional out-of-home advertising solutions with the capability to deliver market saturation across every DMA (Designated Market Area) in the United States. From gas stations and convenience stores to bars, nightclubs, and restaurants, the company’s place-based advertising solutions reach millions of consumers daily where they live, work and play. For more information, visit www.allovermedia.com.

New Mexico Lottery utilizes AllOver Media’s Frozen BillBoards in the successful launch of KISS scratch offs!

“The New Mexico Lottery has also created its first-ever
wraps for ice vending machines.”

More >>
La Fleur’s Magazine / July/August 2010

Over the last ten years BillboardPlanet has been designing state-of-the-art software solutions for the Out-of-Home industry.  More recently we have developed very sophisticated platforms for large digital networks and alternative media management.

It turns out that managing alternative media is perhaps the most challenging aspect of Out-of-Home.  Alternative media deals with a very complex work flow.  Much more so than Traditional and Digital.  A typical alternative media campaign deals with hundreds of locations requiring multiple installers to be coordinated, and thousands of pieces of creative for different media types in different sizes have to be managed and dispatched.  This process is further compounded by the ubiquitous nature of Alternative Media, where media forms can appear practically anywhere and often these media have a very short life span (compared with a traditional billboard where lifetime of media is measured in decades).

BillboardPlanet has produced a complete end-to-end solution for the Alternative Media Industry.  AllOver Media is currently in the deployment phase of this total solution.  We are very proud and excited to be part of AllOver Media’s platform growth.  Using the power of this platform AllOver Media will raise the bar in Alternative Media.  AllOver Media will be able to bring a whole new level of accountability to the Alternative Media buy experience.  From the initial proposal with dynamic mapping and demographics, to the precise execution of the campaign, to real-time proof of performance, BillboardPlanet’s state-of-the-art tools allow AllOver Media to position itself for significant growth and industry dominance.

Mick Mahabadi
President and CEO
BillboardPlanet

Creates Largest U.S. Provider of Gas Station and Convenience Store Advertising

Minneapolis, Minn.  – May 11, 2010 – AllOver Media, Inc., a provider of non-traditional out-of-home advertising solutions, today announced that it has acquired FillBoard Media, an Atlanta-based provider of hand-held outdoor advertising serving gas stations and convenience stores in the United States and Puerto Rico. The acquisition includes the exclusive rights to the patented FillBoard ™ product, a durable plastic advertising unit which is mounted on gas pump nozzles, complementing AllOver Media’s current business in gas-pump toppers, frozen billboards and other experiential media, and ensuring the company’s position as the U.S. market leader in gas station and c-store advertising.

The acquisition leverages FillBoard Media’s access to more than 15,000 relationships with large national station groups, independent gas station and convenience store owners, increasing AllOver Media’s advertising network to more than 40,000 locations nationwide.  The merger also incorporates FillBoard Media’s network of several hundred professional installers coast to coast.  “There are very few patented products in the fast-growing, out-of-home advertising market. We’re pleased to offer the FillBoard proprietary product and extend the line of media choices available to our national, regional and local advertisers,” said Tony Jacobson, CEO of AllOver Media.

Tim Venghaus, former owner of FillBoard Media, will stay on with AllOver Media as director of the FillBoard and field services division to manage customer relationships and station compliance. “Tim Venghaus is well known in the gas station and convenience store industry and will be integral in executing the vision to expand the business and the usage of FillBoards with station owners that want to advertise their weekly specials,” Jacobson said.

“By placing the advertisement right into the consumer’s hand, the FillBoard literally allows our clients to shake hands with their customer,” added Venghaus.

With the ability to reach consumers in a highly-targeted way in the three to five minutes they spend fueling their cars, research in the United States and Europe has proven hand-held gas pump advertising builds store traffic, generates brand-name recall and increases product sales.

AllOver Media, Inc.

AllOver Media, Inc. is the premier provider of non-traditional out-of-home advertising solutions with the capability to deliver market saturation across every DMA (Designated Market Area) in the United States. From gas stations and convenience stores to bars, nightclubs, and restaurants, the company’s placed-based advertising solutions reach millions of consumers daily where they live, work and play. AllOver Media also creates experiential marketing campaigns that connect consumers with brands in personalized, multi-sensory ways using street teams, mobile tours and guerilla marketing techniques.