Guerilla Marketing, or what some call Ambient Marketing, is an alternate way to overcome traditional methods of communicating a message with target audiences. It can be unconventional, creative and interactive, and can produce mass attention in centralized locations, or directly interact with consumers during normal every day activities.
Examples are placing messages or ads in unusual places, using reverse graffiti on sidewalks or buildings, placing advertisements in mass transportation vehicles (taxi's, subway cars, buses), PR Stunts, and unconventional product placement.
To see more examples of our experiential work and other offerings visit our portfolio.