“The Power of One”
Combine complimentary Pepsi Beverage and Frito Lay Snack brands to leverage synergies and drive incremental revenue/volume:
- Intercept consumer during their weekly routines
- Remind consumers while out and about on the weekends about the fun PepsiCo brings to summer
Developed targeted outdoor program featuring Gas Pump Advertising with inspirational summer messages that reach both Anglo and Hispanic consumers leveraging AllOver Media’s ability to deliver effective local market DMA based solutions
- Increase presence among the On-the-Go Male target when in a snacking on-the-go mindset
- Gas Station/C-Stores are prime locations for male target audience to purchase snack and beverages
- Program covered major markets with Gas Station advertising for 12-week period during peak seasonal time period. Markets included: New York, Dallas, Baltimore, Los Angeles and Chicago
- Program effectively reached key consumers and drove cross purchase of specific flavors.
- Linked complimentary brands and effectively drove volume/revenue among key target – Males when in a snacking mind-set.