AllOver Media

Honda logo

Featured Campaign: Southern California Honda

Challenge:

Reach car buyers and drive traffic to Honda dealerships across southern California.

Pumping Gas AOMshaking hands AOMHonda 26mpg AOM

  •  Reach potential customers when their automobile is top of mind
  • Raise awareness of nearby dealerships
  • Promote the latest fuel efficient Honda vehicles

Solution:

Developed integrated year long out-of-home programs with Gas Pump Toppers and FillBoards™ from AllOver Media.

Honda FillBoards™      GPA Honda AOM

Objective 1: Reach potential customers when their automobile is top of mind  

 
Utilized AllOver Media Platforms to gain a captive audience for 3-5 minutes and
engage potential customers.
 
 Honda GPAAOM GPA HONDA
 
 

Objective 2: Raise awareness of nearby dealerships

Leveraged AllOver Media’s targeting capabilities with media vehicles running within a 3 mile radius of dealerships

Honda Map

Objective 3: Promote the latest fuel efficient Honda vehicles

Successfully generated awareness of Honda’s fuel efficient vehicles with ads highlighting potential savings right at the point of purchase

3 honda GPA

 

Honda growth AOM

Long Term Success

Southern California Honda Dealers has had great success with AllOver Media pump top programs.

This has led to campaigns being run for seven straight years with various targeting strategies and creative executions.

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