Featured Campaign: Southern California Honda
Challenge:
Reach car buyers and drive traffic to Honda dealerships across southern California.
- Reach potential customers when their automobile is top of mind
- Raise awareness of nearby dealerships
- Promote the latest fuel efficient Honda vehicles
Solution:
Developed integrated year long out-of-home programs with Gas Pump Toppers and FillBoards™ from AllOver Media.
Objective 1: Reach potential customers when their automobile is top of mind
Utilized AllOver Media Platforms to gain a captive audience for 3-5 minutes and engage potential customers.
Objective 2: Raise awareness of nearby dealerships
Leveraged AllOver Media’s targeting capabilities with media vehicles running within a 3 mile radius of dealerships
Objective 3: Promote the latest fuel efficient Honda vehicles
Successfully generated awareness of Honda’s fuel efficient vehicles with ads highlighting potential savings right at the point of purchase
Long Term Success
Southern California Honda Dealers has had great success with AllOver Media pump top programs.
This has led to campaigns being run for seven straight years with various targeting strategies and creative executions.
