AllOver Media

Featured  Campaign:Penn DOT   Pennsylvania DOT

 

Challenge

Communicate portfolio of “Safe Driving” messages during peak seasonal time periods targeting the hard-to-reach young adult consumers (18-34 year olds)

Penn Dot AllOver Media

Solution

Harmelin Media developed innovative program utilizing AllOver Media Gas Station Advertising products (Gas Pump Toppers, Fillboard and Frozen Ice Box) to create a powerful market domination to reach hard to find, “busy-on-the-go” consumers with important Safe Driving messaging – Driving Under the Influence, Click it or Ticket, and Motorcycle Safety “Share the Road”.

•  Increased Reach - Greatly increased the reach of their safe driving message compared to static billboard placements

•  Reduced Cost - Considerable reduction in cost while still reaching the hard to reach target consumers

•  Impact - Unique advertising platforms generated significant market presence and impact of messagingPen Dot AllOver Media