Featured Campaign:
Pennsylvania DOT
Challenge
Communicate portfolio of “Safe Driving” messages during peak seasonal time periods targeting the hard-to-reach young adult consumers (18-34 year olds)
Solution
Harmelin Media developed innovative program utilizing AllOver Media Gas Station Advertising products (Gas Pump Toppers, Fillboard and Frozen Ice Box) to create a powerful market domination to reach hard to find, “busy-on-the-go” consumers with important Safe Driving messaging – Driving Under the Influence, Click it or Ticket, and Motorcycle Safety “Share the Road”.
• Increased Reach - Greatly increased the reach of their safe driving message compared to static billboard placements
• Reduced Cost - Considerable reduction in cost while still reaching the hard to reach target consumers
• Impact - Unique advertising platforms generated significant market presence and impact of messaging
