- 26% recall for Maryland Lottery Ad!
- In aided responses, more than 1 in 4 survey respondents recalled the specific Maryland Lottery promotion!
- 2-1/2 times greater awareness!
- In Test stations (stations with Maryland Lottery Promotion) versus Control Stations (no Lottery ad) awareness of the Lottery promotional game was over 2-1/2 times greater than those stations with no Gas Pump
Advertising!
- 55% more likely to buy!
- In Test stations (stations with Maryland Lottery Promotion) versus Control Stations (no Lottery ad) consumers responded they were 55% more likely to buy given awareness of the promotion!
- Consumers Agree!
- 75 % of survey respondents felt that Gas Pump Advertising "was a good way to learn about new products, services and promotions", while 79% felt Gas Pump Advertising was a "great way to provide relative advertising"
- Demographic Information
- 48% men / 52% women
- 40% of respondents lived 1-3 miles, 65% 1-5 miles from C-store
- Age Demographics:
- 33% 17-34
- 41% 35-54
- 24% 55 and up
*Maryland Lottery case study was performed between 12/16/2008 and 12/19/2008 by Edison Research, and independent third party research firm. The study involved Test Locations where Maryland Lottery "Fill 'er Up" s Pump Advertising was present and Control Locations with no advertising. 6548 surveys were passed out with a 4.2% response rate.