Gas Station Stats:
- There are 163 million drivers in America, representing 93% of all households
- The typical driver buys gasoline 5-6 times/month
- Over $130 billion/year is spent on gasoline
- 90,000 of retail locations have convenience stores (200+ sq ft of retail space) generating another $110 billion in sales.
- Growth in vehicles on the road has far out-paced population growth. Multiple automobiles in a household are now the norm.
- The average driver takes 19 trips in a car each week, spending an average of 9 hours in the car. More commuters are driving more miles, with longer distances, for longer hours than ever before.
- Your Gas Station advertisement reaches a captive audience*
- Gas Pump Tops are viewed by an average of 27,750 customers per service station each month.*
*U.S. Department of Transportation
Benefits of Gas Station Media:
- Captures consumer attention for 3-5 minutes.
- Frequency: On average, consumers visit gas stations five times a month.
- Very inexpensive CPM.
- Display for a captive audience: No channels to change...No pages to turn!
- Visibility: Ads are well-lit, well-maintained, and often located in residential neighborhoods where traditional billboards don't exist.
- Target your exact market by demographics and shopping habits.
Indoor Stats:
- 84% of washroom visitors recalled one or more of the washroom ads*
- 98% of them had a positive or neutral reaction to the ads*
- 80% of them felt the ads were more noticeable than ads appearing in other media*
- 88% of those who recalled seeing a specific ad could name at least four selling points in the ad*
- Restroom Billboard Advertising receives consumers’ undivided attention for 1.5 to 2 full minutes.**
- Restroom Billboard Advertising can be targeted to men or women exclusively, even by age group, income range or lifestyle.***
- When ad board viewers are shopping for a product or service, retention of that product or service advertised raises to an impressive and effective 85% retention rate.***
*Barbour & Monroe Marketing Research Studies
**Rice University Study
***Market Intelligence Media Research
Benefits of Indoor:
- The ability to target by gender, demographic profile, geographic location and ethnic group
- Coverage is available where billboards and other media cannot reach.
- Higher recall rate
- Positive ad reaction