AMBIENT:
Ambient is an all encompassing term started in Europe used for non-traditional advertising.
BRANDING:
Branding is making the consumer aware that the brand exists. Branding is considered the primary goal of a businesses advertising. Most businesses put a percentage of their advertising dollar focused to this main goal.
CAPTIVE ADVERTISING AUDIENCE:
A captive audience has limited options (i.e. no choice but to look at advertising).
COST PER THOUSAND (CPM):
CPM is the cost of reaching an audience on a per thousand basis. Media planners use CPM as a basis for comparing the cost of advertising in various media. This comparison is only valid if the various media all reach the same target audience. The CPM is computed by multiplying the advertising cost times 1000 and dividing by the total audience or population.
DANGLER:
A display panel that is suspended from the ceiling or one that snap-fits into a piece of channel strip. Either styles moves with air currents and store traffic.
DAILY EFFECTIVE CIRCULATION (DEC):
This term refers to the audited audience of potential viewers who have the opportunity to see an Out-Of-Home message during a 24-hour period.
DEMOGRAPHIC:
The demographic is the population or consumer statistics regarding socioeconomic factors such as age, income, sex, occupation, education, family size and the like. Advertisers often define their TARGET MARKET in terms of demographics. Thus, demographics are a very important aspect of media planning in matching media with the market.
- Age
- Income Level
- Ethnicity
- Education
- Family Size
- Sex
DMA:
A geographic map that specifies which counties are in which television markets. A.C. Nielsen uses the designated market area for its Nielsen ratings results. This information is also used to determine commercial ad rates after ratings, also known as sweeps. TV stations then use Nielsen ratings to help set the rates for commercial air time on that particular channel for a specific period.
DWELL TIME:
Opportunity of time to spend viewing the message. In GPA, it is 3-5 minutes average.
EXPERIENTIAL:
A form of relationship marketing that seeks to establish a touch point or connection with the customer - connections in the form of experiences that are personal, memorable, interactive and emotional in scope.
FREQUENCY:
Frequency is the number of times an advertising message is presented within a given time period.
FROZEN BILLBOARDS ™:
AllOver Media's exclusively branded product that places vinyl on an ice chest to create a three-dimensional advertisement.
GPA:
Stands for Gas Pump Advertising
IMPRESSION TIME:
Impression time is the time spent viewing an ad
OUTDOOR ADVERTISING:
Outdoor advertising is one of the oldest and most enduring forms of advertising. It includes advertising on signs that are located outdoors in public places. On a cost per thousand basis, outdoor is generally viewed as the most economical of all media. It is commonly used as a tool to support other media in larger campaigns. Outdoor advertising is mostly used as a branding tool with simplicity affecting the overall effectiveness.
OUT OF HOME ADVERTISING (OOH):
OOH is the term describing advertising media that must be viewed outside the household. Media that is available outside the home includes bus shelters, shopping cart displays, billboards, transit advertising, mobile billboards, pump toppers, indoor ads, etc.
PLACARD/FACING:
Placard/facing is the term used to describe a single laminated gas pump sign.
PUMP TOPPER:
Pump topper is a slang term used to describe the frame and sign together on top of the gas pump.
PROOF OF PERFORMANCE (POP):
POP is a detailed report containing pictures of the campaign and a location list of where the program was placed. A POP is provided to clients for all campaigns.
REACH:
Percent of a target audience exposed to an advertising message at least once during a specified period of time. Reach is normally measure over a four week or month long time period (common in all media).
RECALL RATE:
The recall rate is the measure of how many people remembered a particular advertisement and, subsequently, the most important measurement in all of advertising. The measurement is used in all forms of advertising. Recall rate is typically measured by random surveys.
SHOWING OR GROSS RATING POINTS (GRP):
Showing or GRP is the total percentage of people that view an ad in a specified area. Example: A 25 showing refers to a campaign that hits the eyes of 25% of an area's target population.
SQUAWKERS:
An advertising media that attaches to the gas hose at gas stations.
TARGET AUDIENCE:
Target audience is the specific market segment or population niche selected by the client (see demographic).
TEAR PAD:
A deck or pack of coupons serrated or so taped for easy tear off.
VENUE:
The locations in which ads are placed, including but not limited to, sports bars, family restaurants, nightclubs, health clubs, theaters, apartment buildings, taxi cabs, tanning salons, gas stations, convenience stores and arenas.
VIEWER IMPRESSIONS:
the calculated amount of the population that will actually see an ad.